According to George Cacioppo, with more buyers opting to buy online, a digital commerce platform is critical for growing your brand. A platform's offerings may be optimized by evaluating the customer's behavior and preferences. It can also personalize experiences for various channels and client groups. The days of depending on a single source of traffic to generate online sales are over. To drive their company, successful digital commerce executives use a variety of traffic sources. To begin, discover more about the benefits of a digital commerce platform.
Artificial intelligence (AI) is becoming more vital in a company's digital commerce strategy. It can customise client experiences, target price and give discounts automatically, and anticipate customer lifetime value. It may also assist a corporation in forecasting turnover, improving customer experience, and even forecasting the next purchase. It makes judgments rapidly, allowing marketers to swiftly and effectively develop a productive and lucrative digital commerce experience. Furthermore, it may provide intelligent insights throughout the consumer experience.
George Cacioppo pointed out that businesses must be adaptable with their channels as more customers purchase using smartphones. Consumers now want a smooth experience across all channels. Businesses must consider many techniques of recruiting and converting customers. In light of this, the digital commerce platform should provide omnichannel fulfillment. This will help them get awareness and sales. The greater the number of clients a firm can contact via numerous channels, the more probable it is to succeed.
Volusion - The firm claims to have assisted 180,000 business owners in the creation of an online shop. Volusion provides an ecommerce website builder with drag-and-drop functionality, responsive themes, money collecting, inventory management, and customized product selections. It provides third-party integrations and assists users in maximizing their search engine rankings by using its capabilities. Email newsletters, CRM, and interaction with marketing automation systems are some of the other advantages of utilizing Volusion. This system is very scalable and has a minimal learning curve.
Ecommerce systems can assist you in tracking client purchasing habits and creating promotional campaigns. Amazon's suggested goods list, for example, displays products based on browsing behavior. This facilitates selling and cross-selling. Unlike in-person encounters, these tactics do not need any discomfort on the part of the consumer. They also improve sales. However, these are simply one component of the advantages of an eCommerce platform. The last stage is to determine which features are critical to your company.
In George Cacioppo’s opinion, digital commerce is now a potent tool for hastening your company's digital transition. Businesses must innovate to keep up as more customers use mobile devices to purchase things. Gartner predicts that 83 percent of firms will expand their digital platforms by 2024. And digital commerce isn't only for B2C companies; it's also a useful tool for B2B companies. In fact, up to 15% of B2B firms will be adopting a digital commerce platform by 2024.
While custom-built ecommerce systems are suitable for big organizations, they may be costly to construct and need the services of a DevOps team. If you're just getting started, a free CMS plugin may suffice. Plugins, on the other hand, have limited cross-channel interoperability and possibilities. The developers have the right to discontinue support at any time for any reason. This necessitates the use of a scalable platform. However, deciding which one to use is often difficult.
BigCommerce is a well-known option among the main digital commerce platforms. BigCommerce, with almost 6,000 clients across 150 countries, provides a quicker time-to-value. BigCommerce also has APIs, which enable developers to create bespoke storefronts and extensions and combine them with operational systems. BigCommerce has a multi-channel CRM that enables organizations to manage client information and simplify sales operations.
A digital commerce platform will enable omnichannel retailing, which implies that customers will be able to effortlessly access and buy items regardless of where they are. It may assist companies in understanding their consumers' purchasing behaviors and making the best choices for their enterprises. It may also aid in data analysis and predictive analytics. Enterprises must offer multichannel experiences in the era of digital commerce to meet the changing demands of consumers and businesses. It is critical to be able to monitor and optimize sales and inventories.
